Aaron Gulian Photography // Branding
Aaron Gulian of Rochester, New York struggled with the need for a functional logo that would play off his initials while communicating his profession as a photographer. In
addition to standard placement on business cards, letterhead, and on the web, the symbol needed to stand on its own, unobtrusively, on top of photography as a watermark. The solution was a subtle, neutral color palette along with a thin wordmark that functioned cleanly as watermark or stamp on photography that it was placed upon.