Burke & Hare – Natural Apothecary Products \\ Product Packaging and Promotional Advertising
Burke and Hare Apothecary Products, in addition to a corporate identity, tasked the creation of packing of several different lines of products. The primary concern was that Burke and Hare would be seen as “snake oil” salesmen amidst a market filled with miracle cures and wonder drugs. The solution was a contemporary design that focused on bright, vibrant colors featuring a seamless floral texture that highlighted both the natural and medicinal features of the products.
The client also tasked creating full page, four color advertisements that highlighted the unique characteristics of Burke & Hare Natural Apothecary Products. Much like the packaging, these advertisements presented Burke & Hare in a contemporary light all the while highlighting the concept that all products are natural. This was achieved through use of manipulated photography against a clean white background with uniform typographic treatments.